The ISP market in Brazil

The largest national ISPs like Vivo, Claro and Oi have build extensive fiber-optic and mobile broadband networks, providing high-speed internet access to major urban centres. Regional ISPs have emerged, catering to the unique needs of local communities and businesses, especially in remote and underserved areas. The competitive market has seen improved internet penetration and bandwidth across the country. Recent years have seen the development of FTTH, as well as bundle deals gaining popularity. In 2023 Brazilian regional ISPs Vero Internet and AmericaNet agreed to merge their respective operations, and at the end of 2024, ISPs jointly accounted for around 52% of Brazil’s fixed broadband access.  

It is important to mention ABRINT, Brazil’s main trade association for ISPs. Initially formed as a voluntary association, ABRINT has been at the forefront of industry efforts to help shape telecommunications policies, promote competition and the positive development of the Internet industry in Brazil, serving to facilitate exchange berween ISPs, government bodies, operators and other stakeholders, representing over 1500 associated companies.  

Brazil also has a plethora of smaller ISPs, with the total number of ISPs surpassing 20,000. Smaller, regional ISPs that provide localised services are also filling in gaps left by larger operators. Companies like NET and Algar telecom focus on specific regions, catering to both residential and business customers with tailored solutions.  

Technologies such as Fixed Wireless Access (FWA) and satellites are helping companies reach underserved areas, with companies like Starlink and Hughes Network Systems exploring options in rural and remote regions where traditional infrastructure is still lacking.  

The growing demand for broadband, as well as the fibre optic expansion are market trends contributing to the expansion of the sector. A few challenges, however, include infrastructure costs, particularly in rural areas, navigating Brazil’s complex regulatory framework as well as the increasingly competitive ISP market.